What began as a typical school fundraiser, grew into a lifeline for teachers across the District. In 2012, a group of motivated parents looking for a way to do more for their DC public school put together the first “Taste of H” — an evening of food and drink from H St. NE restaurants.
branding
logo refresh
BEFORE
AFTER
The Taste of H event raised funds for Title I schools by promising a remarkable night of entertainment, including featured food and drink tastings. There were several challenges in using the original logo design. The spoon handle made alignment and placement difficult, and the distressed edges looked messy. Most importantly, the event was positioned to appeal to affluent city residents and donors but the logo didn't look like it represented a sophisticated experience. By integrating the spoon with a sleeker font, the vibe was instantly elevated. Tucking the H into the bowl of the spoon and the stars in the handle created a tidy logo that was flexible for use across the web, on socials, on environmental graphics, and in print.
marketing
event promotion + collateral
From 2012 until 2019, the Taste of H event raised over $300,000 for Title I schools in the District of Columbia. While a portion of funding was generously provided by corporate donations, ticket sales and an auction items raised the rest.