Logo Designs
From financial firms and technology companies, to wellness brands and social impact organizations, the logo is the key visual branding element that sets one group apart from the rest. The logo should align in color, typography, and composition with the client's business goals, meaning that designer and client must communicate, iterate, and refine concepts into one mark that's simple and unique.
Lightcounting
logo refresh
BEFORE
AFTER
After many years of using the original abacus-inspired logo, Lightcounting was ready to update their branding in a way that better reflected the cutting-edge nature of their work providing in-depth analysis of optical communications around the world. The client was reluctant to shed the old concept entirely, so we created a new logo with a nod to the old abacus beads, but simpler. Applying a spectrum of color relates to the science of light and optics.
Big Orange Splot
original logo design
The Big Orange Splot by Daniel Pinkwater is a children's book about individuality, creativity, and nonconformity. When one house is splashed with orange paint, it is transformed it into a colorful, dream-like structure that inspires neighbors to repaint their own houses to reflect their unique personalities, creating a vibrant, diverse neighborhood. With this story in mind, the client wanted a playful, colorful logo to represent their work with nonprofits whose mission and vision serving children and families is brought to life by helping where it's most needed.
Aviva Links
original logo design
Aviva Links is a technology company, solving some of the most difficult problems faced by vehicle architects in securely moving unprecedented amounts of data across an automobile from advanced sensors to the processors with ultra-low latency. The client needed a unique logo that fit the personality of a high-tech company in the automotive industry. Mirrored custom typography in bright red was the final solution.
Asenti Diligence Partners
original logo design
Asenti means “toward a greater understanding.” The firm provides financial due diligence services to provide investors with detailed information, so they can make better decisions. The logo was inspired by concept the firm calls "the fine art of rock turning," which refers to identifying the most important details first. In a sea of data/other financial services firms, Asenti stands apart by expeditiously finding the details that matter.
LACPECHVC
original logo design
The design process for the Los Angeles County Perinatal and Early Childhood Home Visitation Consortium was unique in that the decision was made by committee using a blind voting process. The final choice includes the skyline of Los Angeles with adults and children walking hand-in-hand. The art deco font choice was a nod to one of the defining architectural styles in the city, while also being clear and legible in a mark that includes a lot of text.
Back in Balance
original logo design
Logos for wellness brands is a crowded space, but this particular firm wanted something that represented the unique energy and combination of services offered. After a lengthy research and development process, this design with the three part Taijitu was selected for it's references to balance and the "three bodies" - the physical, energy, and spiritual bodies. Ignoring any one of these areas can lead to instability, whereas focusing on all three creates a balanced, energized, and fulfilled life.
Start-up Firms
original logos designs
Most logos go through a thorough design and refine process, however, some clients need a design that serves their business well but meets a looming deadline. These designs for start-up firms were developed on an expedited schedule to meet the clients' needs.
Lifestyle Brands
original logo designs
These colorful, organic designs suit the clients' needs for unique and memorable branding.
