An Instagram account was created to share the travel adventures as a group of friends & family from Central Virginia through Junior’s eyes. Throughout Franconia, Bavaria posts are tagged with #FrankentastischTour, a blend of "Franken" and "fantasticsh/fantastic." After stocking with custom merchandise - matching tshirts, bottle openers, and bandanas - a game ensued of leaving paper coasters at tourist stops, restaurants, and random locations all over Franconia. As a result, dozens of international followers joined along on the journey.